A Dream to Reality

Established in 2008, two childhood friends Indri and Sylvia had a vision to create a stationery boutique filled with invitations so luxurious that the only response to opening the envelopes would make you “ooh and aah”.

It was in 2007 while planning Indri’s wedding, did we both realise the importance of first impressions and the excitement guests would feel upon opening an invitation. We both decided to set up Ooh Aah Invitations shortly after Indri’s wedding to bring a unique concept of hard cover wedding invitations to life.

We became the first hard cover wedding invitation company in Australia. Our style, identifiably unique, a combination of traditional letterpress, foil and emboss printing all paired with our handmade booklets or box style settings.

Today, our work is now shipped to over 100+ countries worldwide, bringing effortless style as a beautiful introduction to our client’s weddings. Our love for creating beautiful stationery has transformed the art of inviting globally, and it’s something we are both incredibly proud of.

Meet Sylvia

A collector of wedding invitations dating as far back as the 90’s. A self-proclaimed stationery addict inspired by art, high fashion and design, I found graphic design as a hobby from a young age.

Life before ooh aah looked a little different to the path currently travelled. I completed my degree in Accounting and Finance, and then furthered my education with post graduate studies at the University of New South Wales in International Business and Finance.

It was only after 10 years in the world of finance, that I decided to pursue a dream of running a business within a creative field and decided to do so with a very good friend of mine, you may see me refer to her on socials as my work wife Indri.

When I’m not designing stationery for my couples, you might find me working on developing new stationery box concepts, travelling abroad in search of the finest materials for our invitations, creating content for our social media, or catching up with our past brides for a coffee to discuss customizing something beautiful for their family events.

- Sylvia Dawilah Managing Director

Meet Indri

Growing up with a father working in the print industry, discussions about paper and print formed a second language in our household. I grew an appreciation for paper goods and the art of high-end printing from a very young age.

It came as no surprise that I pursued graphic design as a career early on. A graduate of Enmore Design Centre I worked as a freelance graphic designer for many years. This experience allowed me to apply my passion and skills in typography, colour and detail in digital and print form.

Continuously inspired by luxurious card stocks from around the world, it is an absolute joy that I get to work designing beautiful packaging and stationery for my clients every day.

When I’m not designing and producing invitations, I enjoy bushwalking, ice skating, cooking and eating out. I’m a wife to my amazing husband of 14 years and a mum to 3 beautiful children.

- Indri Pedersen Creative Director

We strive to be able to offer affordable hardcover invitations without compromising design and quality.

200+

Ooh Aah Invitations newly incorporated has established a home to over 200 designs...
250,000+

...with over 250,000 invitations distributed across Australia and world-wide.
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